How to get an ASOS sponsorship or brand collaboration
A major online fashion retailer with a long-running creator and affiliate ecosystem.You don't need an agency or a huge following to get a yes here. This page shows how ASOS actually works with creators, who to reach, and a pitch you can copy and send today.
- Works with creators
- Yes, actively
- Ways to collaborate
- AffiliatePaid partnerships
Researched from ASOS's own creator and partnership programs, not generic advice.
Does ASOS work with creators?
ASOS runs the ASOS Affiliates program and partners with fashion creators at scale.
Who to contact at ASOS
Enrol in ASOS Affiliates for links, and reach the partnerships team for a bigger campaign.
More than a pitch
Know exactly who to contact at ASOS
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
- partnerships@… Best
- Social DM
- Press contact form
A live example fills in when you run it.
What ASOS looks for in a creator
Fashion creators who haul, try on and style for a broad, everyday audience.
Pitch a seasonal edit around specific pieces and run it through your affiliate links.
Sample pitch to ASOS
Yours to copy, no sign-up. Swap in your real details and one specific nod to a recent ASOS product or campaign, then send it.
Subject: Seasonal edit, [your handle] and ASOS Hi [name], Pitch a seasonal edit around specific pieces and run it through your affiliate links. I make [content type] for [audience], and they are exactly the kind of people who buy from ASOS. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
What to charge ASOS
Most creators undercharge because they are guessing. Put your numbers in and you walk into the conversation with a figure you can defend.
Priced as beauty / fashion, which is how ASOS sits in the market. A starting point to anchor your ask, not a quote.
Ask for around
$—
Add your followers to see what a ASOS collaboration is worth.
Before you hit send
- Reference one specific, recent ASOS product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Or let it write the whole thing
CollabQuill reads ASOS's site, finds the real person to email, and writes the pitch in your voice with follow-ups ready, in about 20 seconds.
Before you pitch anyone
Keep reading
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