Fashion
Fashion brands for influencers and content creators
These are the 19 fashion brands that actually work with creators. For each one you get the way in, who to contact, whether they run an affiliate or creator program you can join today, and a sample pitch you can copy.
Every brand here is vetted for an active creator program, no dead ends.
How to pitch Princess Polly
A fast-fashion brand huge with Gen-Z creators through hauls and try-ons.
Princess Polly runs an ambassador and affiliate program and works widely with fashion creators.
How to pitch Cider
A trend-led fashion brand popular with Gen-Z creators on TikTok and Instagram.
Cider works through affiliates and paid short-form, built around fast trend hauls.
How to pitch ASOS
A major online fashion retailer with a long-running creator and affiliate ecosystem.
ASOS runs the ASOS Affiliates program and partners with fashion creators at scale.
How to pitch SKIMS
Kim Kardashian's shapewear and loungewear brand, known for viral drops and celebrity collabs.
SKIMS runs an invite-only influencer program you apply to through their influencers page, with commission reported in the 10 to 20 percent range.
How to pitch Halara
A direct-to-consumer activewear and athleisure brand built on viral TikTok try-on content.
Halara runs an ambassador program with roughly a 10 percent commission plus a discount and no follower minimum, alongside a separate affiliate program for sales-based commission.
How to pitch Steve Madden
A footwear and accessories brand with a long-running, well-organized creator community.
Steve Madden runs the SM Squad ambassador program plus a separate affiliate program paying roughly 10 percent in store credit or 5 percent by PayPal.
How to pitch PrettyLittleThing
A fast-fashion brand with a huge TikTok following built on hauls, trend pieces and student culture.
PrettyLittleThing runs a gifted student ambassador program separate from its broader influencer and affiliate program, which it manages through partner networks like Awin.
How to pitch Revolve
A creator-first fashion retailer famous for influencer trips and festival activations.
Yes. Revolve runs a large ambassador and affiliate ecosystem paying commission on sales, and its whole marketing model is built on creators.
How to pitch Abercrombie & Fitch
A heritage mall brand reborn as a millennial favourite through its TikTok-led turnaround.
Abercrombie runs an affiliate program through major networks paying commission on sales, plus a creator community for paid campaigns.
How to pitch Edikted
A Gen-Z fast-fashion brand built on TikTok trends and micro-drops.
Edikted works with creators through gifting and paid short-form, and runs ambassador pushes announced on its own channels.
How to pitch Oh Polly
A UK occasionwear brand known for bodycon dresses and a heavy influencer presence.
Oh Polly works with creators through gifting and paid partnerships, mostly around occasionwear and event content.
How to pitch Lulus
An online fashion retailer known for occasion dresses, weddings and an established creator community.
Yes. Lulus runs a formal ambassador program plus an affiliate route, both aimed at fashion creators who post styling and occasion content.
How to pitch White Fox Boutique
An Australian fashion label whose loungewear and going-out pieces are everywhere on creator feeds.
White Fox runs one of the busiest gifting and ambassador operations in fast fashion, seeding product to a huge roster of creators alongside paid partnerships.
How to pitch NA-KD
A Swedish fashion brand that grew through influencer collections and creator-led drops.
NA-KD was built on influencer marketing, running affiliate partnerships and creator collections, with collabs central to how it launches product.
How to pitch Motel Rocks
A UK fashion brand loved for slinky going-out pieces and vintage-inspired prints.
Motel works with creators through gifting and paid partnerships, and its pieces spread through try-on and outfit content on TikTok.
How to pitch Free People
A bohemian fashion brand under the Urban Outfitters group, with a strong creator presence across fashion and its FP Movement activewear line.
Free People runs an affiliate program through major networks and works with creators on gifting and paid campaigns across both mainline and FP Movement.
How to pitch Reformation
A sustainability-led fashion brand whose dresses are a staple of influencer wardrobes.
Reformation runs an affiliate program and seeds product to fashion creators, with paid partnerships around launches and its sustainability story.
How to pitch Urban Outfitters
A youth culture retailer spanning fashion, home and music, with deep roots in campus and creator marketing.
Urban Outfitters runs an affiliate program through major networks plus creator campaigns, and has run community and campus rep style programs aimed at younger creators.
How to pitch SHEIN
The fast-fashion giant whose haul content dominates fashion TikTok and YouTube.
Yes. SHEIN runs large influencer and campus ambassador programs plus a broad affiliate scheme, sending free product and commission links to creators at almost every size.
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