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Best fashion brands for creators to pitch

These are the fashion brands creators reach out to most for paid collaborations. For each one you get the honest route in, who to contact, and a sample pitch you can adapt. Or paste any brand and CollabQuill writes the whole thing for you.

How to pitch Princess Polly

A fast-fashion brand huge with Gen-Z creators through hauls and try-ons.

Princess Polly runs an ambassador and affiliate program and works widely with fashion creators.

How to pitch Cider

A trend-led fashion brand popular with Gen-Z creators on TikTok and Instagram.

Cider works through affiliates and paid short-form, built around fast trend hauls.

How to pitch ASOS

A major online fashion retailer with a long-running creator and affiliate ecosystem.

ASOS runs the ASOS Affiliates program and partners with fashion creators at scale.

How to pitch SKIMS

Kim Kardashian's shapewear and loungewear brand, known for viral drops and celebrity collabs.

SKIMS runs an invite-only influencer program you apply to through their influencers page, with commission reported in the 10 to 20 percent range.

How to pitch Halara

A direct-to-consumer activewear and athleisure brand built on viral TikTok try-on content.

Halara runs an ambassador program with roughly a 10 percent commission plus a discount and no follower minimum, alongside a separate affiliate program for sales-based commission.

How to pitch Steve Madden

A footwear and accessories brand with a long-running, well-organized creator community.

Steve Madden runs the SM Squad ambassador program plus a separate affiliate program paying roughly 10 percent in store credit or 5 percent by PayPal.

How to pitch PrettyLittleThing

A fast-fashion brand with a huge TikTok following built on hauls, trend pieces and student culture.

PrettyLittleThing runs a gifted student ambassador program separate from its broader influencer and affiliate program, which it manages through partner networks like Awin.

How to pitch Revolve

A creator-first fashion retailer famous for influencer trips and festival activations.

Yes. Revolve runs a large ambassador and affiliate ecosystem paying commission on sales, and its whole marketing model is built on creators.

How to pitch Abercrombie & Fitch

A heritage mall brand reborn as a millennial favourite through its TikTok-led turnaround.

Abercrombie runs an affiliate program through major networks paying commission on sales, plus a creator community for paid campaigns.

How to pitch Edikted

A Gen-Z fast-fashion brand built on TikTok trends and micro-drops.

Edikted works with creators through gifting and paid short-form, and runs ambassador pushes announced on its own channels.

How to pitch Oh Polly

A UK occasionwear brand known for bodycon dresses and a heavy influencer presence.

Oh Polly works with creators through gifting and paid partnerships, mostly around occasionwear and event content.

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