How to get a Reformation sponsorship or brand collaboration
A sustainability-led fashion brand whose dresses are a staple of influencer wardrobes. Here is the honest route to a paid Reformation sponsorship or collaboration, plus a sample pitch you can adapt.
Does Reformation work with creators?
Reformation runs an affiliate program and seeds product to fashion creators, with paid partnerships around launches and its sustainability story.
Who to contact at Reformation
Apply through their affiliate route or direct a pitch to their press or partnerships team.
More than a pitch
Know exactly who to contact at Reformation
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
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- Social DM
- Press contact form
A live example fills in when you run it.
What Reformation looks for in a creator
Fashion creators with an elevated, city feel whose audience will pay more for pieces framed around sustainability.
Sample pitch to Reformation
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Reformation product or campaign before you send.
Subject: Styling feature, [your handle] and Reformation Hi [name], Weave the brand's sustainability angle into a styling feature honestly, without letting it swallow the outfit content your audience came for. I make [content type] for [audience], and they are exactly the kind of people who buy from Reformation. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
Before you hit send
- Reference one specific, recent Reformation product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Skip the template
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