Fitness apparel brands for influencers and content creators

A creator-built fitness apparel label that grew almost entirely on the backs of athletes and gym influencers.

Yes. Gymshark recruits openly through its Gymshark Athletes roster and a separate affiliate scheme, both aimed squarely at fitness creators.

A premium gymwear label with a tight community of lifting and physique creators.

Alphalete brings on ambassadors and affiliates from across fitness, favouring polished lifting and physique content.

A women's activewear label known for seamless sets and an enormous creator-led following.

NVGTN leans hard on ambassadors and affiliates, mostly women's fitness and lifestyle creators who post try-ons.

A premium athleisure brand whose ambassador program is rooted in yoga, running and studio fitness.

Lululemon runs an ambassador program usually tied to a local store, studio or run club, alongside larger paid partnerships.

A West Coast performance brand that blends surf and yoga roots with a fast-growing roster of NIL college athletes.

Yes. Vuori runs the V1 Community Program for certified trainers, instructors and rostered athletes, plus a standard affiliate program available through Awin, FlexOffers and Partnerize. It has also built out several hundred NIL partnerships with college athletes.

A studio-to-street yoga and wellness label that built its following through instructors and a distinct aesthetic.

Yes. Alo runs an open affiliate program through major networks like FlexOffers and CJ Affiliate, and a separate Alo Pro Program that gives certified yoga, fitness and Pilates teachers a discount rather than a cash payout.

A VIP-membership activewear brand co-founded with Kate Hudson that built its growth on influencer marketing from the start.

Yes. Fabletics runs a tiered Influencer Marketing Program spanning micro-influencers up to celebrity ambassadors, and a separate affiliate program through CJ Affiliate and FlexOffers that pays out per new VIP membership rather than a flat commission.

A sustainability-first activewear label made from recycled materials, known for size range and a take-back recycling program.

Yes. Girlfriend Collective runs a dedicated affiliate program paying a commission per sale with a 30-day cookie, and works with creators on gifted product.

A UK strength-training activewear brand founded by Krissy Cela that has scaled almost entirely through its own creator network.

Yes. Oner Active runs a global affiliate program through Awin alongside its own Move Ambassadors program, which selects members from a large applicant pool each time it opens and moves top performers from gifted sets into paid affiliate and ambassador terms.

A gym-culture apparel brand built by fitness YouTubers and grown almost entirely through creator codes and try-on content.

Yes. YoungLA runs a creator affiliate and ambassador setup built on personal discount codes, and its roster is stacked with lifting and physique creators.

A UK women's activewear brand that scaled fast through gym creators and try-on hauls.

AYBL works with creators through an ambassador roster and an affiliate route built on discount codes, mostly across women's fitness.

An Australian lifting-focused apparel brand known for training shoes and gymwear built for bodybuilders.

Ryderwear runs an affiliate program paying commission on sales through your link, alongside a sponsored athlete roster.

A global performance sportswear brand with deep roots in team sports and training.

Under Armour runs an affiliate program through major networks paying commission on sales, plus bigger athlete and campaign partnerships handled directly.

Bradley Martyn's fitness apparel brand with a loyal gym and lifestyle following.

RAWGEAR works with creators through gifting and sponsored athlete spots, and roster picks tend to go to people already repping the brand.

Heidi Somers' women's fitness apparel label with a community-first following.

Buffbunny works with creators through gifting and occasional ambassador searches announced on its own channels, choosing from its existing community.

A men's training essentials brand built around durable shorts and a train-hard ethos.

Ten Thousand partners with coaches, athletes and hybrid-training creators through gifting and paid campaigns, leaning into credibility over reach.

A Boston running brand steeped in amateur racing culture and editorial storytelling.

Tracksmith backs real runners through community partnerships and storytelling campaigns rather than a broad creator roster.

A Swiss performance running brand grown from pro sport into everyday training and lifestyle wear.

On works with athletes and creators through sponsorships and campaign partnerships, usually arranged directly with its marketing teams.

The biggest sportswear brand in the world, with athlete sponsorship woven into its whole identity.

Nike runs an affiliate program through major networks paying commission on sales, while athlete deals and creator campaigns are handled directly by its sports marketing teams and agencies.

Gap's women's performance brand, built around the Power of She and a wellness-first community.

Athleta runs an affiliate program through major networks paying commission on sales, and partners with female athletes, instructors and wellness creators on campaigns.

A heritage running brand having a huge cultural moment across running clubs, lifestyle and college sport.

New Balance runs an affiliate program through major networks paying commission on sales, and has built one of the larger NIL and athlete rosters in sport.

A veteran-owned training apparel brand with deep roots in CrossFit, military and first-responder communities.

Born Primitive works with creators through an ambassador and affiliate route built on discount codes, and sponsors athletes across functional fitness.

Oh Polly's activewear sister brand, grown fast through gym creators and try-on content.

Bo+Tee works with creators through gifting, discount codes and an ambassador roster, mostly across women's fitness and lifestyle.