How to get an Under Armour sponsorship or brand collaboration
A global performance sportswear brand with deep roots in team sports and training.You don't need an agency or a huge following to get a yes here. This page shows how Under Armour actually works with creators, who to reach, and a pitch you can copy and send today.
- Works with creators
- Yes, actively
- Ways to collaborate
- AffiliateAmbassadorPaid partnerships
Researched from Under Armour's own creator and partnership programs, not generic advice.
Does Under Armour work with creators?
Under Armour runs an affiliate program through major networks paying commission on sales, plus bigger athlete and campaign partnerships handled directly.
Who to contact at Under Armour
Join the affiliate program through their listed network, and look for the partnerships or PR team for campaign work.
More than a pitch
Know exactly who to contact at Under Armour
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
- partnerships@… Best
- Social DM
- Press contact form
A live example fills in when you run it.
What Under Armour looks for in a creator
Training, running and team-sport creators with an audience that buys performance gear over gym fashion.
Anchor the pitch to one product line you genuinely train in and show how your audience matches its athletes.
Sample pitch to Under Armour
Yours to copy, no sign-up. Swap in your real details and one specific nod to a recent Under Armour product or campaign, then send it.
Subject: Training feature, [your handle] and Under Armour Hi [name], Anchor the pitch to one product line you genuinely train in and show how your audience matches its athletes. I make [content type] for [audience], and they are exactly the kind of people who buy from Under Armour. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
What to charge Under Armour
Most creators undercharge because they are guessing. Put your numbers in and you walk into the conversation with a figure you can defend.
Priced as fitness / health, which is how Under Armour sits in the market. A starting point to anchor your ask, not a quote.
Ask for around
$—
Add your followers to see what a Under Armour collaboration is worth.
Before you hit send
- Reference one specific, recent Under Armour product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Or let it write the whole thing
CollabQuill reads Under Armour's site, finds the real person to email, and writes the pitch in your voice with follow-ups ready, in about 20 seconds.
Before you pitch anyone
Keep reading
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