How to get a Under Armour sponsorship or brand collaboration

Does Under Armour work with creators?

Under Armour runs an affiliate program through major networks paying commission on sales, plus bigger athlete and campaign partnerships handled directly.

Who to contact at Under Armour

Join the affiliate program through their listed network, and look for the partnerships or PR team for campaign work.

What Under Armour looks for in a creator

Training, running and team-sport creators with an audience that buys performance gear over gym fashion.

Sample pitch to Under Armour

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Under Armour product or campaign before you send.

Subject: Training feature, [your handle] and Under Armour

Hi [name],

Anchor the pitch to one product line you genuinely train in and show how your audience matches its athletes.

I make [content type] for [audience], and they are exactly the kind of people who buy from Under Armour. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent Under Armour product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.