Fitness apparel
How to pitch Gymshark for a collaboration
A creator-built fitness apparel brand that grew almost entirely through athletes and gym influencers. Here is how creators land a collaboration with Gymshark: who to contact, what they look for, and a sample pitch you can adapt.
Does Gymshark work with creators?
Gymshark runs a long-standing athlete and affiliate program (Gymshark Athletes and the Gymshark Affiliate scheme). They actively recruit fitness creators, so a pitch that fits their athlete mold lands well.
Who to contact at Gymshark
Look for the Gymshark Athletes or affiliate application on their site first, then a partnerships contact. CollabQuill pulls the exact route live.
What Gymshark looks for in a creator
Fitness, gym, lifting, running and wellness creators whose audience trains and buys activewear. Show real training content and engaged comments, not just follower count.
Sample pitch to Gymshark
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Gymshark product or campaign before you send.
Subject: Athlete collab: [your handle] x Gymshark Hi [name], Reference a specific Gymshark drop or collection and tie it to your training niche, then propose a content series in their athlete style. I make [content type] for [audience], and they are exactly the kind of people who buy from Gymshark. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
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