How many followers do you need to be sponsored by fitness brands?

5 of the fitness brands here publish no follower minimum at all, so the deciding factor is whether your content fits rather than your size. Where a minimum does exist it tends to be low.

Which fitness brands are accepting creators right now?

6 of the 8 listed here are open to applications. The rest are either invite only or have paused their roster, and each is marked so you do not waste a pitch.

Do I need an agency to work with fitness brands?

No. Every route listed here is one a creator can take themselves, and most run through a form or an affiliate network rather than through representation.

The sponsorship ladder

Fitness brands that sponsor creators

8 brands that work with fitness creators, with the entry bar each one publishes rather than what a listicle guessed. 6 are accepting applications right now, and 5 set no follower minimum at all.

Check which would take you Paste your channel, no account needed.

Open to any size

These publish no follower minimum at all, so the bar is whether your content fits rather than how big you are. This is where almost every creator should start.

AG1 (Athletic Greens)Supplements & wellnessNo minimum published
No published minimum, but they only sign creators who already use the product, so tagged usage history matters more than size.
How to get in
Alani NuSupplements & wellnessNo minimum publishedUS only
An open ambassador form plus a paid per-campus role. A provably adult audience is now the strongest thing to lead with.
How to get in
Bloom NutritionSupplements & wellnessNo minimum published
Recruitment runs through tagged gifting contests judged in categories, with cash prizes, rather than a standing application.
How to get in
C4 EnergySupplements & wellnessNo minimum publishedUS only
No follower minimum published, and they pay a flat fee based on your average views plus code commission. US shipping only.
How to get in
CELSIUSFood & drinksNo minimum publishedUS only
No first-party affiliate programme exists on any network. The real doors are the ambassador form and a paid per-campus role.
How to get in

Open from about 1,000 followers

A published minimum, but a low one. If you have a real audience and post consistently you already clear it.

AthletaFitness apparelFrom 1,000 followersUS only
Their creator portal opens at around 1,000 followers, which is one of the lowest real bars anywhere, but it is US only for now.
How to get in

Not accepting right now

Their roster or portal is shut. Worth knowing so you stop pitching, and worth watching because these reopen on a calendar.

Black DiamondOutdoor & sports gearNo minimum published
The athlete team and event lineup are locked for the year. The 7 percent affiliate programme and the credential-gated pro deal stay open.
How to get in
GymsharkFitness apparelNo minimum published
There is no athlete application form at all. The only scheduled door is their annual competition, which opens in late December.
How to get in

Common questions

How many followers do you need to be sponsored by fitness brands?: 5 of the fitness brands here publish no follower minimum at all, so the deciding factor is whether your content fits rather than your size. Where a minimum does exist it tends to be low.
Which fitness brands are accepting creators right now?: 6 of the 8 listed here are open to applications. The rest are either invite only or have paused their roster, and each is marked so you do not waste a pitch.
Do I need an agency to work with fitness brands?: No. Every route listed here is one a creator can take themselves, and most run through a form or an affiliate network rather than through representation.