How to get a Athleta sponsorship or brand collaboration

Does Athleta work with creators?

Athleta runs an affiliate program through major networks paying commission on sales, and partners with female athletes, instructors and wellness creators on campaigns.

Who to contact at Athleta

Apply through their listed affiliate network for a commission link, and look for the partnerships or PR team for campaign work.

What Athleta looks for in a creator

Women's fitness, yoga and wellbeing creators whose audience trains, teaches or hikes in what they buy.

Sample pitch to Athleta

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Athleta product or campaign before you send.

Subject: Community feature, [your handle] and Athleta

Hi [name],

Lead with the community you serve, a class, club or team, and tie one line you actually wear to the Power of She message.

I make [content type] for [audience], and they are exactly the kind of people who buy from Athleta. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent Athleta product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.