Fitness apparel
How to pitch Lululemon for a collaboration
A premium athleisure brand with a strong ambassador program rooted in yoga, running and studio fitness. Here is how creators land a collaboration with Lululemon: who to contact, what they look for, and a sample pitch you can adapt.
Does Lululemon work with creators?
Lululemon runs a well-known ambassador program, often tied to local studios and run clubs, plus partnerships at scale.
Who to contact at Lululemon
Their ambassador program is usually store or studio linked; also look for a partnerships or PR contact. CollabQuill finds the route.
What Lululemon looks for in a creator
Yoga, running, pilates and studio-fitness creators with a community-first, wellness-focused audience.
Sample pitch to Lululemon
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Lululemon product or campaign before you send.
Subject: Ambassador idea: [your handle] x lululemon Hi [name], Tie your pitch to a local studio, run club or class community and a specific product line you already wear. I make [content type] for [audience], and they are exactly the kind of people who buy from Lululemon. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
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