How to get a Lululemon sponsorship or brand collaboration

Does Lululemon work with creators?

Lululemon runs an ambassador program usually tied to a local store, studio or run club, alongside larger paid partnerships.

Who to contact at Lululemon

Ambassador slots tend to run through your nearest store or studio, so approach them locally first. For wider work, find the regional partnerships or PR team.

What Lululemon looks for in a creator

Yoga, pilates and running creators with a community-first, wellness-minded following.

Sample pitch to Lululemon

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Lululemon product or campaign before you send.

Subject: Local ambassador idea, [your handle] and lululemon

Hi [name],

Root your pitch in a real studio, class or run club you belong to and a line you genuinely train in.

I make [content type] for [audience], and they are exactly the kind of people who buy from Lululemon. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent Lululemon product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.