How to get a Lululemon sponsorship or brand collaboration
A premium athleisure brand whose ambassador program is rooted in yoga, running and studio fitness.You don't need an agency or a huge following to get a yes here. This page shows how Lululemon actually works with creators, who to reach, and a pitch you can copy and send today.
- Works with creators
- Yes, actively
- Ways to collaborate
- AmbassadorPaid partnerships
Researched from Lululemon's own creator and partnership programs, not generic advice.
Does Lululemon work with creators?
Lululemon runs an ambassador program usually tied to a local store, studio or run club, alongside larger paid partnerships.
Who to contact at Lululemon
Ambassador slots tend to run through your nearest store or studio, so approach them locally first. For wider work, find the regional partnerships or PR team.
More than a pitch
Know exactly who to contact at Lululemon
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
- partnerships@… Best
- Social DM
- Press contact form
A live example fills in when you run it.
What Lululemon looks for in a creator
Yoga, pilates and running creators with a community-first, wellness-minded following.
Root your pitch in a real studio, class or run club you belong to and a line you genuinely train in.
Sample pitch to Lululemon
Yours to copy, no sign-up. Swap in your real details and one specific nod to a recent Lululemon product or campaign, then send it.
Subject: Local ambassador idea, [your handle] and lululemon Hi [name], Root your pitch in a real studio, class or run club you belong to and a line you genuinely train in. I make [content type] for [audience], and they are exactly the kind of people who buy from Lululemon. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
What to charge Lululemon
Most creators undercharge because they are guessing. Put your numbers in and you walk into the conversation with a figure you can defend.
Priced as fitness / health, which is how Lululemon sits in the market. A starting point to anchor your ask, not a quote.
Ask for around
$—
Add your followers to see what a Lululemon collaboration is worth.
Before you hit send
- Reference one specific, recent Lululemon product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Or let it write the whole thing
CollabQuill reads Lululemon's site, finds the real person to email, and writes the pitch in your voice with follow-ups ready, in about 20 seconds.
Before you pitch anyone
Keep reading
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