How to get a New Balance sponsorship or brand collaboration
A heritage running brand having a huge cultural moment across running clubs, lifestyle and college sport.You don't need an agency or a huge following to get a yes here. This page shows how New Balance actually works with creators, who to reach, and a pitch you can copy and send today.
- Works with creators
- Yes, actively
- Ways to collaborate
- AffiliateAmbassadorPaid partnerships
Researched from New Balance's own creator and partnership programs, not generic advice.
Does New Balance work with creators?
New Balance runs an affiliate program through major networks paying commission on sales, and has built one of the larger NIL and athlete rosters in sport.
Who to contact at New Balance
Join through their listed affiliate network, and approach the partnerships or PR contact for your region if you're pitching campaign or athlete-style work.
More than a pitch
Know exactly who to contact at New Balance
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
- partnerships@… Best
- Social DM
- Press contact form
A live example fills in when you run it.
What New Balance looks for in a creator
Running, training and sneaker-culture creators, plus college athletes, whose audience buys both performance and lifestyle pairs.
Anchor the pitch to one model you genuinely run or train in and show how your audience sits at the running-meets-style crossover the brand is winning.
Sample pitch to New Balance
Yours to copy, no sign-up. Swap in your real details and one specific nod to a recent New Balance product or campaign, then send it.
Subject: Run club feature, [your handle] and New Balance Hi [name], Anchor the pitch to one model you genuinely run or train in and show how your audience sits at the running-meets-style crossover the brand is winning. I make [content type] for [audience], and they are exactly the kind of people who buy from New Balance. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
What to charge New Balance
Most creators undercharge because they are guessing. Put your numbers in and you walk into the conversation with a figure you can defend.
Priced as fitness / health, which is how New Balance sits in the market. A starting point to anchor your ask, not a quote.
Ask for around
$—
Add your followers to see what a New Balance collaboration is worth.
Before you hit send
- Reference one specific, recent New Balance product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Or let it write the whole thing
CollabQuill reads New Balance's site, finds the real person to email, and writes the pitch in your voice with follow-ups ready, in about 20 seconds.
Before you pitch anyone
Keep reading
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