How to get a New Balance sponsorship or brand collaboration

Does New Balance work with creators?

New Balance runs an affiliate program through major networks paying commission on sales, and has built one of the larger NIL and athlete rosters in sport.

Who to contact at New Balance

Join through their listed affiliate network, and approach the partnerships or PR contact for your region if you're pitching campaign or athlete-style work.

What New Balance looks for in a creator

Running, training and sneaker-culture creators, plus college athletes, whose audience buys both performance and lifestyle pairs.

Sample pitch to New Balance

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent New Balance product or campaign before you send.

Subject: Run club feature, [your handle] and New Balance

Hi [name],

Anchor the pitch to one model you genuinely run or train in and show how your audience sits at the running-meets-style crossover the brand is winning.

I make [content type] for [audience], and they are exactly the kind of people who buy from New Balance. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent New Balance product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.