Food & meal kits
Meal kit brands for influencers and content creators
These are the 13 meal kit brands that actually work with creators. For each one you get the way in, who to contact, whether they run an affiliate or creator program you can join today, and a sample pitch you can copy.
Every brand here is vetted for an active creator program, no dead ends.
How to pitch HelloFresh
The biggest meal-kit brand, and one of the most active sponsors across YouTube and podcasts.
HelloFresh runs an enormous, long-established sponsorship and affiliate program built around discount-code deals.
How to pitch Gousto
A UK meal-kit brand that sponsors widely across food and family creators.
Gousto runs an affiliate and sponsorship program built on discount codes and is a familiar name to UK creators.
How to pitch Huel
A complete-nutrition brand popular with busy, fitness and productivity audiences.
Huel partners with creators through affiliates and sponsorships, especially across fitness, tech and productivity.
How to pitch Factor
A prepared-meal delivery brand, owned by HelloFresh, built around chef-made, dietitian-approved meals for people who want healthy food without cooking.
Factor runs an affiliate program through Impact and FlexOffers that pays a flat fee per new subscriber, commonly cited somewhere in the $20 to $32 range.
How to pitch Green Chef
An organic-focused meal kit brand, owned by HelloFresh, aimed at keto, plant-based and clean-eating plans.
Green Chef runs an affiliate program through the same networks as its HelloFresh siblings, paying a flat fee per new subscriber.
How to pitch Thrive Market
A membership-based online grocer focused on organic and better-for-you products.
Thrive Market runs an affiliate program paying a bounty on new memberships, and works with health and food creators on campaigns.
How to pitch Blue Apron
One of the original meal-kit brands, known for chef-designed recipes and pantry-friendly boxes.
Yes. Blue Apron runs an affiliate program through CJ paying a flat fee per confirmed sale on a 30 day cookie, with an affiliates page on its own site.
How to pitch ButcherBox
A meat subscription box delivering grass-fed beef and free-range chicken, and a longtime heavyweight in creator marketing.
Yes. ButcherBox runs a large affiliate program and has built much of its growth on creator and podcast partnerships with new-member offers.
How to pitch Hungryroot
A personalised grocery and recipe service that fills your cart based on a quiz, huge with busy-professional audiences.
Yes. Hungryroot runs an active affiliate and influencer program with new-customer offers, and is one of the most visible food sponsors on Instagram.
How to pitch Home Chef
A mainstream meal kit brand, owned by Kroger, known for approachable recipes and oven-ready options.
Yes. Home Chef runs an affiliate program through a major network with new-customer offers, and sponsors food and family creators.
How to pitch EveryPlate
The budget meal kit in the HelloFresh family, built around simple recipes at a lower price point.
Yes. EveryPlate runs an affiliate program through the same networks as its HelloFresh siblings, paying on new subscriptions with aggressive intro offers.
How to pitch Daily Harvest
A plant-based frozen food delivery brand known for smoothies, harvest bowls and flatbreads.
Yes. Daily Harvest runs an affiliate program and has long worked with wellness and lifestyle creators on gifted and paid partnerships.
How to pitch CookUnity
A chef-made prepared meal service where real restaurant chefs cook the menu, a fast riser in creator sponsorships.
Yes. CookUnity runs an affiliate program and spends steadily on creator and podcast sponsorships with new-customer offers.
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