How to get a Gousto sponsorship or brand collaboration
A UK meal-kit brand that sponsors widely across food and family creators.You don't need an agency or a huge following to get a yes here. This page shows how Gousto actually works with creators, who to reach, and a pitch you can copy and send today.
- Works with creators
- Yes, actively
- Ways to collaborate
- AffiliatePaid partnerships
Researched from Gousto's own creator and partnership programs, not generic advice.
Does Gousto work with creators?
Gousto runs an affiliate and sponsorship program built on discount codes and is a familiar name to UK creators.
Who to contact at Gousto
Apply through their affiliate route or contact the UK partnerships team directly.
More than a pitch
Know exactly who to contact at Gousto
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
- partnerships@… Best
- Social DM
- Press contact form
A live example fills in when you run it.
What Gousto looks for in a creator
UK food and family creators who can put a real recipe on screen start to finish.
Pick one Gousto recipe, cook it on camera with a code, and choose a dish your audience would actually order.
Sample pitch to Gousto
Yours to copy, no sign-up. Swap in your real details and one specific nod to a recent Gousto product or campaign, then send it.
Subject: Recipe cook-along, [your handle] and Gousto Hi [name], Pick one Gousto recipe, cook it on camera with a code, and choose a dish your audience would actually order. I make [content type] for [audience], and they are exactly the kind of people who buy from Gousto. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
Gousto's own program
You do not have to wait on a pitch to earn from Gousto. They run a program you can apply to yourself, and the commission is yours, not ours.
Apply to the Gousto programWhat to charge Gousto
Most creators undercharge because they are guessing. Put your numbers in and you walk into the conversation with a figure you can defend.
Priced as food / cooking, which is how Gousto sits in the market. A starting point to anchor your ask, not a quote.
Ask for around
$—
Add your followers to see what a Gousto collaboration is worth.
Before you hit send
- Reference one specific, recent Gousto product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Or let it write the whole thing
CollabQuill reads Gousto's site, finds the real person to email, and writes the pitch in your voice with follow-ups ready, in about 20 seconds.
Before you pitch anyone
Keep reading
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