Food & meal kits
How to pitch Gousto for a collaboration
A UK meal-kit brand that sponsors widely across food and family creators. Here is how creators land a collaboration with Gousto: who to contact, what they look for, and a sample pitch you can adapt.
Does Gousto work with creators?
Gousto runs an affiliate and sponsorship program with discount-code partnerships, popular with UK creators.
Who to contact at Gousto
Look for a partnerships or affiliate route. CollabQuill surfaces the right contact.
What Gousto looks for in a creator
UK food, family and lifestyle creators who can show a real recipe being cooked.
Sample pitch to Gousto
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Gousto product or campaign before you send.
Subject: Collab idea: [your handle] x Gousto Hi [name], Pitch a specific Gousto recipe cook-along with a code, matching your audience's tastes. I make [content type] for [audience], and they are exactly the kind of people who buy from Gousto. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
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