How to get a Huel sponsorship or brand collaboration

Does Huel work with creators?

Huel partners with creators through affiliates and sponsorships, especially across fitness, tech and productivity.

Who to contact at Huel

Sign up through their affiliate program or approach the partnerships team for a fuller campaign.

What Huel looks for in a creator

Fitness and productivity creators whose followers value convenience as much as nutrition.

Sample pitch to Huel

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Huel product or campaign before you send.

Subject: Busy-day collab, [your handle] and Huel

Hi [name],

Slot Huel into a real busy-day or training routine around one product, with a code attached.

I make [content type] for [audience], and they are exactly the kind of people who buy from Huel. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent Huel product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.