How to get a HelloFresh sponsorship or brand collaboration

Does HelloFresh work with creators?

HelloFresh runs an enormous, long-established sponsorship and affiliate program built around discount-code deals.

Who to contact at HelloFresh

Many creators are reached by, or can reach, their sponsorship or affiliate team. An agency often handles the larger channels.

What HelloFresh looks for in a creator

Food, family and entertainment creators who can fold in a cook-along or unboxing without it feeling bolted on.

Sample pitch to HelloFresh

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent HelloFresh product or campaign before you send.

Subject: Cook-along sponsor read, [your handle] and HelloFresh

Hi [name],

Offer a genuine cook-along with a clear code, backed by proof your audience watches food content.

I make [content type] for [audience], and they are exactly the kind of people who buy from HelloFresh. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent HelloFresh product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.