How to get a Blue Apron sponsorship or brand collaboration
One of the original meal-kit brands, known for chef-designed recipes and pantry-friendly boxes. Here is the honest route to a paid Blue Apron sponsorship or collaboration, plus a sample pitch you can adapt.
Does Blue Apron work with creators?
Yes. Blue Apron runs an affiliate program through CJ paying a flat fee per confirmed sale on a 30 day cookie, with an affiliates page on its own site.
Who to contact at Blue Apron
Apply through the affiliates page on blueapron.com, which routes into their CJ program.
More than a pitch
Know exactly who to contact at Blue Apron
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
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- Social DM
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A live example fills in when you run it.
What Blue Apron looks for in a creator
Home-cooking and family creators who can plate a real weeknight dinner on camera.
Sample pitch to Blue Apron
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Blue Apron product or campaign before you send.
Subject: Weeknight cook-along, [your handle] and Blue Apron Hi [name], Cook one full recipe start to finish and frame it around a weeknight your audience recognises. I make [content type] for [audience], and they are exactly the kind of people who buy from Blue Apron. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
Before you hit send
- Reference one specific, recent Blue Apron product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Skip the template
CollabQuill reads Blue Apron's site, finds the real person to email, and writes a pitch in your voice, with follow-ups, in about 20 seconds.
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