Home & lifestyle
Home and lifestyle brands for influencers and content creators
These are the 15 home and lifestyle brands that actually work with creators. For each one you get the way in, who to contact, whether they run an affiliate or creator program you can join today, and a sample pitch you can copy.
Every brand here is vetted for an active creator program, no dead ends.
How to pitch Ruggable
Washable rugs that became a home-content staple through creator room makeovers.
Ruggable runs an active affiliate and creator program with strong pull in home, cleaning and lifestyle niches.
How to pitch Brooklinen
A direct-to-consumer bedding brand that sponsors widely across lifestyle creators.
Brooklinen works through affiliates and code-based sponsorships across the lifestyle space.
How to pitch Our Place
Home of the Always Pan, a cookware brand that grew through aesthetic kitchen content.
Our Place works through gifting and paid partnerships, favouring food and home creators with a strong eye.
How to pitch West Elm
A modern furniture and design retailer known for designer collabs and a strong point of view on style.
West Elm runs the West Elm Collective, an ambassador program with Insiders and Tastemakers tiers who get their own curated shop pages and earn commission on what they promote.
How to pitch Wayfair
The large online home goods retailer known for fast shipping and furniture at every price point.
Wayfair runs a formal Creator Program through influencers.wayfair.com, offering affiliate links, early access to sales and commission that has run up to around 7 percent per sale.
How to pitch Boll & Branch
A luxury bedding brand built on organic cotton and ethically sourced sheets and linens.
Boll & Branch runs a tiered Brand Ambassador program, also referenced as the Curator Program and Summit Club, with commission that increases as an ambassador drives more qualified sales.
How to pitch Castlery
A direct-to-consumer modern furniture brand popular with millennial home renovators.
Castlery runs a public Ambassador Program offering a furniture allowance for approved creators, giveaway collaborations and a personal curated landing page on their site.
How to pitch Quince
An affordable luxury basics brand known for cashmere, silk and leather at factory-direct prices.
Quince works with creators through gifting and paid partnerships, and its growth leans heavily on honest value-comparison content.
How to pitch Cozy Earth
A bamboo bedding and loungewear brand that took off after years of Oprah's Favorite Things nods.
Cozy Earth runs an affiliate program paying commission on sales, and partners with home and wellness creators on gifting and codes.
How to pitch Dyson
A premium engineering brand spanning vacuums, air care and the Airwrap hair line.
Dyson works with creators through PR gifting and paid campaigns arranged by its regional marketing and agency teams.
How to pitch Caraway
A non-toxic ceramic cookware brand with pastel colourways built for the countertop and the camera.
Yes. Caraway runs an affiliate program and leans heavily on creator gifting and paid partnerships across food and home content.
How to pitch Parachute
A direct-to-consumer bedding and bath brand known for its washed linen and calm, warm aesthetic.
Yes. Parachute runs an affiliate program and works with home and lifestyle creators through gifting and seasonal campaigns.
How to pitch HexClad
A hybrid stainless and non-stick cookware brand that spends aggressively on creator marketing, with Gordon Ramsay as its most famous backer.
Yes. HexClad runs an affiliate program and buys paid integrations from cooking and lifestyle creators at serious volume.
How to pitch Article
A direct-to-consumer furniture brand known for mid-century sofas at showroom-free prices.
Article runs an affiliate program and works with interiors creators on gifted and paid room projects, alongside a trade program for designers.
How to pitch Solo Stove
The smokeless fire pit brand that turned backyard fires into a shareable product category.
Yes. Solo Stove runs an affiliate program and works with outdoor, home and family creators on gifted and paid content.
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