How to get a Wayfair sponsorship or brand collaboration

Does Wayfair work with creators?

Wayfair runs a formal Creator Program through influencers.wayfair.com, offering affiliate links, early access to sales and commission that has run up to around 7 percent per sale.

Who to contact at Wayfair

Apply directly through influencers.wayfair.com, then look for a partnerships contact once your account is active for paid work.

What Wayfair looks for in a creator

Home, moving and budget-conscious lifestyle creators whose audience is furnishing a first place or refreshing a room on a budget.

Sample pitch to Wayfair

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Wayfair product or campaign before you send.

Subject: Budget furnish-out, [your handle] and Wayfair

Hi [name],

Build content around furnishing one specific room on a set budget, using Wayfair's range to hit a price point your audience cares about.

I make [content type] for [audience], and they are exactly the kind of people who buy from Wayfair. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent Wayfair product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.