How to get a Brooklinen sponsorship or brand collaboration
A direct-to-consumer bedding brand that sponsors widely across lifestyle creators. Here is the honest route to a paid Brooklinen sponsorship or collaboration, plus a sample pitch you can adapt.
Does Brooklinen work with creators?
Brooklinen works through affiliates and code-based sponsorships across the lifestyle space.
Who to contact at Brooklinen
Join the affiliate program or reach the partnerships team for a sponsored feature.
More than a pitch
Know exactly who to contact at Brooklinen
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
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A live example fills in when you run it.
What Brooklinen looks for in a creator
Home and wellness creators whose followers invest in their space and their sleep.
Sample pitch to Brooklinen
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Brooklinen product or campaign before you send.
Subject: Bedding feature, [your handle] and Brooklinen Hi [name], Wrap the bedding into a real wind-down or slow-morning routine and offer a styled feature with a code. I make [content type] for [audience], and they are exactly the kind of people who buy from Brooklinen. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
Before you hit send
- Reference one specific, recent Brooklinen product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Skip the template
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