How to get a West Elm sponsorship or brand collaboration

Does West Elm work with creators?

West Elm runs the West Elm Collective, an ambassador program with Insiders and Tastemakers tiers who get their own curated shop pages and earn commission on what they promote.

Who to contact at West Elm

Apply through the West Elm Collective program page, then look for the partnerships team for larger paid collaborations.

What West Elm looks for in a creator

Home and design creators with a distinct personal aesthetic whose audience actually shops their curated picks.

Sample pitch to West Elm

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent West Elm product or campaign before you send.

Subject: Room curation collab, [your handle] and West Elm

Hi [name],

Pitch a curated room or capsule collection built around your specific style, framed as a fit for the Collective's Insiders tier.

I make [content type] for [audience], and they are exactly the kind of people who buy from West Elm. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent West Elm product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.