Food and drink brands for influencers and content creators

A prebiotic soda brand that grew through TikTok creators and taste-test content.

OLIPOP works through gifting and paid short-form, leaning on flavour and gut-health angles.

A canned-water brand famous for bold, irreverent marketing and creator stunts.

Liquid Death backs creators who genuinely share its loud, comedic voice rather than straight product placements.

A high-protein, zero-sugar cereal brand that grew through keto and nostalgia-flavoured creator content.

Magic Spoon runs an affiliate program on Impact Radius paying roughly 20 percent commission, with a minimum monthly quota to stay active in the program.

A prebiotic soda brand that became one of TikTok's biggest food and drink stories through a huge creator roster.

Poppi runs a seasonal College Ambassador Program alongside a wider influencer roster, though the reward is mostly free product, merch and event support rather than a published cash affiliate rate.

A fitness-positioned energy drink brand with huge gym and campus reach.

CELSIUS works with creators through gifting, events and paid campaigns, and runs student and fitness-focused ambassador pushes announced on its own channels.

Emma Chamberlain's coffee brand, built on creator culture and cafe-at-home aesthetics.

Chamberlain Coffee works with creators through gifting and paid collabs, favouring people whose style already matches the brand's laid-back look.

The leading non-alcoholic craft beer brand, big with runners and sober-curious audiences.

Athletic Brewing works with creators through gifting and partnerships and runs an ambassador community for athletes and advocates.

The original energy drink giant, famous for backing athletes and wild content long before influencer marketing had a name.

Partly. Red Bull sponsors athletes and creators at the top end and runs the Student Marketeer program for people on campus, but there is no open affiliate scheme with codes and commissions.

An energy drink heavyweight with deep roots in motorsport, MMA and music sponsorships.

Sponsorship-led. Monster backs athletes and musicians through its sponsorship teams rather than running an open ambassador or affiliate scheme.

An electrolyte tablet brand woven into running, cycling and triathlon culture for years.

Yes. Nuun has long run an ambassador community for endurance athletes, typically with application windows, alongside gifting and race-scene partnerships.

A clean-label meat snack brand beloved by Whole30, keto and busy-parent audiences.

Yes. Chomps works with creators through an affiliate setup and steady gifting, and shows up constantly in snack-drawer and lunchbox content.

A protein bar brand famous for its marshmallowy texture and for growing through creator discount codes.

Yes. Built leans heavily on creator codes and affiliate-style partnerships, and has paid out serious money to fitness and family creators who move product.

A protein snack giant, from bars to chips to pizza, with deep roots in fitness creator culture.

Quest works with fitness creators through gifting and paid campaigns, and has backed athletes and transformation stories for years, though most deals are arranged directly rather than through a big open program.

A newer protein bar built around maximum protein per calorie, seeded aggressively through fitness and science-leaning creators.

David has grown through heavy creator seeding, podcast reads and paid partnerships in the fitness and nutrition space, though its creator program is younger and less formalised than the legacy bar brands.

A shake-style overnight oats brand that grew through podcasts, fitness creators and a famously chatty community.

Yes. Oats Overnight runs an ambassador and affiliate setup with codes and referral rewards, and spends steadily on creator and podcast placements.