Food & drinks
Best food & drinks brands for creators to pitch
These are the food & drinks brands creators reach out to most for paid collaborations. For each one you get the honest route in, who to contact, and a sample pitch you can adapt. Or paste any brand and CollabQuill writes the whole thing for you.
How to pitch OLIPOP
A prebiotic soda brand that grew through TikTok creators and taste-test content.
OLIPOP works through gifting and paid short-form, leaning on flavour and gut-health angles.
How to pitch Liquid Death
A canned-water brand famous for bold, irreverent marketing and creator stunts.
Liquid Death backs creators who genuinely share its loud, comedic voice rather than straight product placements.
How to pitch Magic Spoon
A high-protein, zero-sugar cereal brand that grew through keto and nostalgia-flavoured creator content.
Magic Spoon runs an affiliate program on Impact Radius paying roughly 20 percent commission, with a minimum monthly quota to stay active in the program.
How to pitch Poppi
A prebiotic soda brand that became one of TikTok's biggest food and drink stories through a huge creator roster.
Poppi runs a seasonal College Ambassador Program alongside a wider influencer roster, though the reward is mostly free product, merch and event support rather than a published cash affiliate rate.
How to pitch CELSIUS
A fitness-positioned energy drink brand with huge gym and campus reach.
CELSIUS works with creators through gifting, events and paid campaigns, and runs student and fitness-focused ambassador pushes announced on its own channels.
How to pitch Chamberlain Coffee
Emma Chamberlain's coffee brand, built on creator culture and cafe-at-home aesthetics.
Chamberlain Coffee works with creators through gifting and paid collabs, favouring people whose style already matches the brand's laid-back look.
How to pitch Athletic Brewing
The leading non-alcoholic craft beer brand, big with runners and sober-curious audiences.
Athletic Brewing works with creators through gifting and partnerships and runs an ambassador community for athletes and advocates.
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