Beauty brands for influencers and content creators

A digitally native beauty brand built on real customer voices and soft, dewy makeup.

Glossier made its name on micro-creators and customer advocates, and still works through gifting and paid partnerships.

Selena Gomez's beauty line, known for an inclusive shade range and a mental-health mission.

Rare Beauty works through gifting and paid partnerships and leans into its mental-health values when choosing creators.

A science-led skincare brand from DECIEM known for affordable, ingredient-first products.

The Ordinary and parent company DECIEM favour education-led creators, working through gifting and partnerships.

An affordable, fast-moving cosmetics brand built on collabs and creator hauls.

ColourPop is famously collab-driven and partners broadly with beauty creators through gifting, affiliates and paid posts.

A mass-market beauty brand built on affordable dupes and a huge, loyal search and social following.

e.l.f. runs an affiliate program through networks like FlexOffers, Rakuten and Sovrn, paying a commission on sales driven through your link.

Hailey Bieber's skincare line, built on a tight product edit and almost entirely organic TikTok growth.

Rhode runs a dedicated Rhode Ambassador application on their site, and TikTok remains the brand's biggest growth channel by far.

A clean beauty brand known for skin-like base makeup and serum-infused formulas.

ILIA runs an affiliate program managed through Impact, paying roughly 10 percent commission on a 30-day cookie, with occasional bonuses for top performers.

A clean makeup brand built on cult-favorite concealer and tinted face products.

Kosas runs an influencer and affiliate program, offering up to 10 percent commission on sales made through your link or code.

A sensitive-skin-friendly beauty brand built on gentle, fragrance-free formulas and a playful, approachable feel.

Tower 28 runs a formal Ambassador Program paying roughly 10 percent commission plus a personal 15 percent discount code for your followers, alongside a seasonal creator track around launches.

A minimalist beauty brand built on a small, editable product line and a no-makeup makeup look.

Merit runs an influencer program paying roughly 10 percent commission plus a personal 15 percent discount code, with a clear application path on their site.

A dermatologist-developed drugstore skincare brand that became a social phenomenon through skinfluencers.

CeraVe works with skincare creators through gifting and paid campaigns, often run by its agencies, and leans on dermatology credibility.

The biggest prestige beauty retailer, home of the Sephora Squad creator program.

Yes. Sephora runs the well-known Sephora Squad ambassador program with yearly application windows, plus an affiliate program paying commission on sales.

A beauty retailer spanning drugstore to prestige, with a creator community of its own.

Ulta works with creators through its creator community and an affiliate program paying commission on sales through your links.

A science-first skincare brand best known for its BHA exfoliant and ingredient transparency.

Paula's Choice runs an affiliate program paying commission on sales, and partners with skincare educators who can talk ingredients honestly.

A British prestige makeup brand built on iconic hero products and red-carpet glamour.

Charlotte Tilbury runs an affiliate program through major networks paying commission on sales, alongside gifting and paid creator campaigns.

A fragrance brand making affordable interpretations of designer scents, big with perfume TikTok.

Yes. Dossier runs an affiliate program managed through ShareASale paying around 10 percent commission on a 30 day cookie, with its own affiliate page on the site.

Rihanna's beauty brand, famous for setting the 40-shade foundation standard.

Fenty works with creators through gifting and paid partnerships and has long championed inclusive creator lineups.

A K-beauty inspired skincare brand known for fruit-forward formulas and the viral watermelon line.

Glow Recipe grew through skincare creators and works with them through gifting and paid partnerships.

A Brazilian-inspired body care brand whose Bum Bum Cream and mists became social bestsellers.

Sol de Janeiro works with creators through gifting and paid campaigns, leaning into scent-first, feel-good content.

A clean-clinical skincare brand known for its ingredient philosophy and mix-your-own smoothie routines.

Drunk Elephant partners with skincare creators through gifting and paid campaigns and cares about how you talk ingredients.

A New York makeup brand built on quick sticks, bold looks and a downtown creative streak.

Milk Makeup works with creators through gifting and paid partnerships and gravitates to distinctive, editorial-leaning content.

A L'Oreal-owned drugstore makeup brand with a long history of building itself around online beauty creators.

NYX runs an affiliate program through major networks and puts real budget into paid creator campaigns, especially around bold, artistry-led launches.

A brush and palette brand that practically invented the creator discount code era of beauty marketing.

Morphe was built on creator codes and collabs, and after its relaunch it still works with beauty creators through affiliate links and partnerships.

The beauty brand behind Shape Tape concealer and the internet's most talked-about influencer trips.

Tarte invests heavily in creators of all sizes, from gifting and affiliate links through to the brand trips that dominate beauty TikTok every year.

A playful San Francisco beauty brand best known for owning the brow category.

Benefit runs an affiliate program through major networks and works with beauty creators on gifting and paid campaigns, often around brow and mascara launches.

A Gen Z skincare brand that built one of the largest ambassador communities in beauty before it ever hit big retail.

Yes. Bubble runs a well-known community and ambassador program with thousands of members, offering perks, early access and content opportunities rather than pure commission.

A bond-building haircare brand that went from salon backbars to a viral consumer bestseller.

Olaplex runs an affiliate program paying commission on sales and works closely with hairstylists and haircare creators, with a separate track for licensed pros.

Celebrity stylist Jen Atkin's haircare line, built on effortless styling and a strong social voice.

OUAI works with creators through gifting, paid partnerships and an affiliate route, and its founder's stylist network keeps it close to creator culture.

A honey-infused haircare brand founded by creator Negin Mirsalehi and grown almost entirely through social.

Gisou was built by an influencer and still leans on creator gifting and paid partnerships, with launches seeded heavily to beauty and hair accounts.