How to get a Ulta Beauty sponsorship or brand collaboration
A beauty retailer spanning drugstore to prestige, with a creator community of its own. Here is the honest route to a paid Ulta Beauty sponsorship or collaboration, plus a sample pitch you can adapt.
Does Ulta Beauty work with creators?
Ulta works with creators through its creator community and an affiliate program paying commission on sales through your links.
Who to contact at Ulta Beauty
Apply through the affiliate or creator program page on their site, which routes to their partnerships team.
More than a pitch
Know exactly who to contact at Ulta Beauty
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What Ulta Beauty looks for in a creator
Beauty creators who haul and review across price points, since Ulta's range runs drugstore to prestige.
Sample pitch to Ulta Beauty
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Ulta Beauty product or campaign before you send.
Subject: Affiliate collab, [your handle] and Ulta Beauty Hi [name], Pitch a mixed-budget routine or haul that only a retailer with Ulta's range can stock end to end. I make [content type] for [audience], and they are exactly the kind of people who buy from Ulta Beauty. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
Before you hit send
- Reference one specific, recent Ulta Beauty product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
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