Beauty
How to pitch Glossier for a collaboration
A digitally native beauty brand built on real customer voices and minimal, dewy makeup. Here is how creators land a collaboration with Glossier: who to contact, what they look for, and a sample pitch you can adapt.
Does Glossier work with creators?
Glossier built its brand on micro-creators and customer advocates, and works with creators through gifting and paid partnerships.
Who to contact at Glossier
Look for a press or partnerships contact, plus their creator or affiliate route. CollabQuill pulls the exact one.
What Glossier looks for in a creator
Beauty, skincare and lifestyle creators with an authentic, no-filter audience that trusts honest reviews.
Sample pitch to Glossier
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Glossier product or campaign before you send.
Subject: Collab idea: [your handle] x Glossier Hi [name], Reference a specific Glossier product you genuinely use and propose an honest get-ready-with-me or routine feature. I make [content type] for [audience], and they are exactly the kind of people who buy from Glossier. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
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