How to get a Glossier sponsorship or brand collaboration

Does Glossier work with creators?

Glossier made its name on micro-creators and customer advocates, and still works through gifting and paid partnerships.

Who to contact at Glossier

Reach out to their press or partnerships team, and check whether their creator or affiliate route is open at the time.

What Glossier looks for in a creator

Beauty and skincare creators with a candid, no-filter audience that trusts an honest review.

Sample pitch to Glossier

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Glossier product or campaign before you send.

Subject: Honest routine feature, [your handle] and Glossier

Hi [name],

Pick a product you actually reach for and offer a plain-spoken routine or get-ready feature.

I make [content type] for [audience], and they are exactly the kind of people who buy from Glossier. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent Glossier product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.