How to get a The Ordinary sponsorship or brand collaboration
A science-led skincare brand from DECIEM known for affordable, ingredient-first products.You don't need an agency or a huge following to get a yes here. This page shows how The Ordinary actually works with creators, who to reach, and a pitch you can copy and send today.
- Works with creators
- Yes, actively
- Ways to collaborate
- GiftingPaid partnerships
Researched from The Ordinary's own creator and partnership programs, not generic advice.
Does The Ordinary work with creators?
The Ordinary and parent company DECIEM favour education-led creators, working through gifting and partnerships.
Who to contact at The Ordinary
Direct your pitch to a DECIEM press or partnerships contact and keep the tone as clinical as their packaging.
More than a pitch
Know exactly who to contact at The Ordinary
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
- partnerships@… Best
- Social DM
- Press contact form
A live example fills in when you run it.
What The Ordinary looks for in a creator
Skincare educators who break down ingredients and routines for an audience that wants the detail.
Offer an ingredient explainer or routine using named products, matched to their no-hype voice.
Sample pitch to The Ordinary
Yours to copy, no sign-up. Swap in your real details and one specific nod to a recent The Ordinary product or campaign, then send it.
Subject: Ingredient explainer, [your handle] and The Ordinary Hi [name], Offer an ingredient explainer or routine using named products, matched to their no-hype voice. I make [content type] for [audience], and they are exactly the kind of people who buy from The Ordinary. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
What to charge The Ordinary
Most creators undercharge because they are guessing. Put your numbers in and you walk into the conversation with a figure you can defend.
Priced as beauty / fashion, which is how The Ordinary sits in the market. A starting point to anchor your ask, not a quote.
Ask for around
$—
Add your followers to see what a The Ordinary collaboration is worth.
Before you hit send
- Reference one specific, recent The Ordinary product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Or let it write the whole thing
CollabQuill reads The Ordinary's site, finds the real person to email, and writes the pitch in your voice with follow-ups ready, in about 20 seconds.
Before you pitch anyone
Keep reading
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