Beauty
How to pitch The Ordinary for a collaboration
A science-led skincare brand (by DECIEM) known for affordable, ingredient-first products. Here is how creators land a collaboration with The Ordinary: who to contact, what they look for, and a sample pitch you can adapt.
Does The Ordinary work with creators?
The Ordinary and parent DECIEM work with creators through education-led content, gifting and partnerships.
Who to contact at The Ordinary
Look for a DECIEM press or partnerships contact. CollabQuill surfaces the right route from their site.
What The Ordinary looks for in a creator
Skincare educators and beauty creators who explain ingredients and routines to an informed audience.
Sample pitch to The Ordinary
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent The Ordinary product or campaign before you send.
Subject: Skincare collab: [your handle] x The Ordinary Hi [name], Pitch an ingredient-explainer or routine using specific products, matching their clinical, no-hype tone. I make [content type] for [audience], and they are exactly the kind of people who buy from The Ordinary. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
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