How to get a The Ordinary sponsorship or brand collaboration

A science-led skincare brand from DECIEM known for affordable, ingredient-first products. Here is the honest route to a paid The Ordinary sponsorship or collaboration, plus a sample pitch you can adapt.

Write my The Ordinary pitch

Does The Ordinary work with creators?

The Ordinary and parent company DECIEM favour education-led creators, working through gifting and partnerships.

Who to contact at The Ordinary

Direct your pitch to a DECIEM press or partnerships contact and keep the tone as clinical as their packaging.

More than a pitch

Know exactly who to contact at The Ordinary

CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.

Find the contact and write the pitch

Every way in, ranked

partnerships@… Best
Social DM
Press contact form

A live example fills in when you run it.

What The Ordinary looks for in a creator

Skincare educators who break down ingredients and routines for an audience that wants the detail.

Sample pitch to The Ordinary

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent The Ordinary product or campaign before you send.

Subject: Ingredient explainer, [your handle] and The Ordinary

Hi [name],

Offer an ingredient explainer or routine using named products, matched to their no-hype voice.

I make [content type] for [audience], and they are exactly the kind of people who buy from The Ordinary. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

Reference one specific, recent The Ordinary product or campaign so it is obvious you actually know the brand.
Lead with how your audience matches their customers, not your follower count.
Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
Back it with one or two honest numbers from your best recent work.
Keep it to a few short paragraphs and end with a single, easy ask.
Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.

Skip the template

CollabQuill reads The Ordinary's site, finds the real person to email, and writes a pitch in your voice, with follow-ups, in about 20 seconds.

Write my The Ordinary pitch

Free to try. No credit card.

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