How to get a Rare Beauty sponsorship or brand collaboration

Does Rare Beauty work with creators?

Rare Beauty works through gifting and paid partnerships and leans into its mental-health values when choosing creators.

Who to contact at Rare Beauty

Look for the press, partnerships or influencer team on their site and lead with shared values rather than reach alone.

What Rare Beauty looks for in a creator

Beauty and lifestyle creators whose followers care about inclusivity and genuine recommendations.

Sample pitch to Rare Beauty

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Rare Beauty product or campaign before you send.

Subject: Values-led collab, [your handle] and Rare Beauty

Hi [name],

Tie a specific product to the brand mission and offer an honest shade-match or application piece.

I make [content type] for [audience], and they are exactly the kind of people who buy from Rare Beauty. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent Rare Beauty product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.