How to get a OUAI sponsorship or brand collaboration
Celebrity stylist Jen Atkin's haircare line, built on effortless styling and a strong social voice. Here is the honest route to a paid OUAI sponsorship or collaboration, plus a sample pitch you can adapt.
Does OUAI work with creators?
OUAI works with creators through gifting, paid partnerships and an affiliate route, and its founder's stylist network keeps it close to creator culture.
Who to contact at OUAI
Look for the affiliate signup on their site and direct bigger ideas to their PR or partnerships team.
More than a pitch
Know exactly who to contact at OUAI
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
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- Social DM
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A live example fills in when you run it.
What OUAI looks for in a creator
Hair and lifestyle creators with a polished but relatable feel, whose audience buys into routines rather than single miracle products.
Sample pitch to OUAI
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent OUAI product or campaign before you send.
Subject: Wash-day feature, [your handle] and OUAI Hi [name], Pitch a styling or wash-day routine around a specific product you already use, matched to the brand's easy, undone aesthetic. I make [content type] for [audience], and they are exactly the kind of people who buy from OUAI. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
Before you hit send
- Reference one specific, recent OUAI product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
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