How to get a Benefit Cosmetics sponsorship or brand collaboration

Does Benefit Cosmetics work with creators?

Benefit runs an affiliate program through major networks and works with beauty creators on gifting and paid campaigns, often around brow and mascara launches.

Who to contact at Benefit Cosmetics

Apply through their listed affiliate network for a commission link, or find the brand's PR or partnerships contact for campaign pitches.

What Benefit Cosmetics looks for in a creator

Beauty creators whose audience asks about brows, lashes and everyday glam rather than avant-garde looks.

Sample pitch to Benefit Cosmetics

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Benefit Cosmetics product or campaign before you send.

Subject: Brow feature, [your handle] and Benefit

Hi [name],

Offer a before-and-after brow or lash feature on a named product, matched to the brand's cheeky, retro tone.

I make [content type] for [audience], and they are exactly the kind of people who buy from Benefit Cosmetics. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent Benefit Cosmetics product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.