How to get a Sephora sponsorship or brand collaboration

The biggest prestige beauty retailer, home of the Sephora Squad creator program. Here is the honest route to a paid Sephora sponsorship or collaboration, plus a sample pitch you can adapt.

Write my Sephora pitch

Does Sephora work with creators?

Yes. Sephora runs the well-known Sephora Squad ambassador program with yearly application windows, plus an affiliate program paying commission on sales.

Who to contact at Sephora

Apply to Sephora Squad when applications open, or join the affiliate program through their listed network for commission links in the meantime.

More than a pitch

Know exactly who to contact at Sephora

CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.

Find the contact and write the pitch

Every way in, ranked

partnerships@… Best
Social DM
Press contact form

A live example fills in when you run it.

What Sephora looks for in a creator

Beauty creators of any size with a distinct voice, since Squad selections famously favour authenticity over follower count.

Sample pitch to Sephora

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Sephora product or campaign before you send.

Subject: Squad application, [your handle] and Sephora

Hi [name],

Time your pitch to a Squad application window and lead with the community you've built rather than reach alone.

I make [content type] for [audience], and they are exactly the kind of people who buy from Sephora. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

Reference one specific, recent Sephora product or campaign so it is obvious you actually know the brand.
Lead with how your audience matches their customers, not your follower count.
Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
Back it with one or two honest numbers from your best recent work.
Keep it to a few short paragraphs and end with a single, easy ask.
Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.

Skip the template

CollabQuill reads Sephora's site, finds the real person to email, and writes a pitch in your voice, with follow-ups, in about 20 seconds.

Write my Sephora pitch

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