How to get a Sephora sponsorship or brand collaboration
The biggest prestige beauty retailer, home of the Sephora Squad creator program.You don't need an agency or a huge following to get a yes here. This page shows how Sephora actually works with creators, who to reach, and a pitch you can copy and send today.
- Works with creators
- Yes, actively
- Ways to collaborate
- AffiliateAmbassadorPaid partnerships
Researched from Sephora's own creator and partnership programs, not generic advice.
Does Sephora work with creators?
Yes. Sephora runs the well-known Sephora Squad ambassador program with yearly application windows, plus an affiliate program paying commission on sales.
Who to contact at Sephora
Apply to Sephora Squad when applications open, or join the affiliate program through their listed network for commission links in the meantime.
More than a pitch
Know exactly who to contact at Sephora
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
- partnerships@… Best
- Social DM
- Press contact form
A live example fills in when you run it.
What Sephora looks for in a creator
Beauty creators of any size with a distinct voice, since Squad selections famously favour authenticity over follower count.
Time your pitch to a Squad application window and lead with the community you've built rather than reach alone.
Sample pitch to Sephora
Yours to copy, no sign-up. Swap in your real details and one specific nod to a recent Sephora product or campaign, then send it.
Subject: Squad application, [your handle] and Sephora Hi [name], Time your pitch to a Squad application window and lead with the community you've built rather than reach alone. I make [content type] for [audience], and they are exactly the kind of people who buy from Sephora. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
What to charge Sephora
Most creators undercharge because they are guessing. Put your numbers in and you walk into the conversation with a figure you can defend.
Priced as beauty / fashion, which is how Sephora sits in the market. A starting point to anchor your ask, not a quote.
Ask for around
$—
Add your followers to see what a Sephora collaboration is worth.
Before you hit send
- Reference one specific, recent Sephora product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Or let it write the whole thing
CollabQuill reads Sephora's site, finds the real person to email, and writes the pitch in your voice with follow-ups ready, in about 20 seconds.
Before you pitch anyone
Keep reading
Want CollabQuill to write the whole thing for you?
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- Every contact, plus a timed follow-up sequence
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