Supplements & wellness
Supplement brands for influencers and content creators
These are the 22 supplement brands that actually work with creators. For each one you get the way in, who to contact, whether they run an affiliate or creator program you can join today, and a sample pitch you can copy.
Every brand here is vetted for an active creator program, no dead ends.
How to pitch AG1 (Athletic Greens)
A daily greens supplement that became one of the most-sponsored products in the creator world.
AG1 runs a sizeable, well-documented affiliate and sponsorship program and works with podcasters and creators at scale.
How to pitch Bloom Nutrition
A greens-and-supplements brand that scaled fast through TikTok creators and wellness content.
Bloom relies heavily on creators, mixing gifting, affiliates and paid short-form on TikTok.
How to pitch Ritual
A transparency-first vitamin brand known for traceable ingredients and clean design.
Ritual works through affiliates and partnerships and screens for creators who can carry a science and transparency message.
How to pitch Alani Nu
An energy-drink and supplement brand with a strong female fitness and lifestyle following.
Alani Nu brings on ambassadors and affiliates across fitness and lifestyle and keeps a creator-heavy presence.
How to pitch Ghost Lifestyle
A design-forward supplement and energy drink brand built almost entirely on creator culture and internet-native marketing.
Ghost runs a formal Influencer Inquiry application alongside an athlete and ambassador roster, and the brand draws enough creator demand that getting sponsored by Ghost has become its own YouTube genre.
How to pitch Transparent Labs
A science-forward supplement brand known for fully disclosed labels and a loyal lifting and performance audience.
Their TL Ambassador program pays a base commission around 10 percent per referral, plus free merch after your first sale and product rewards once you hit higher referral counts.
How to pitch Obvi
A collagen and health-and-beauty supplement brand built almost entirely on affiliate and community-driven marketing.
Obvi runs a tiered affiliate and ambassador program, commonly starting near 30 percent commission and climbing for top performers, with tens of thousands of active affiliates already promoting the brand.
How to pitch Onnit
A longtime fitness and performance supplement brand with deep roots in the podcast and martial arts world.
Onnit's affiliate program pays a flat 15 percent commission through the Impact network, with applications reviewed on a rolling, competitive basis.
How to pitch Gorilla Mind
A supplement brand grown through fitness YouTube, known for its energy and nootropic lines.
Gorilla Mind runs a creator affiliate program built on personal codes paying commission on sales, and its growth has come almost entirely from creators.
How to pitch Legion Athletics
An evidence-based supplement brand known for transparent labels and clinically dosed formulas.
Legion runs a well-documented ambassador and affiliate program paying commission on sales through your code or link, with product perks for consistent partners.
How to pitch LMNT
A zero-sugar electrolyte drink mix with a cult following across fitness, keto and endurance audiences.
LMNT grew through podcasts and practitioner recommendations and works with creators through gifting and direct partnerships.
How to pitch Bare Performance Nutrition
Nick Bare's performance nutrition brand, built around the Go One More ethos and endurance culture.
BPN sponsors athletes and works with creators through gifting and direct partnerships, favouring people who train in public.
How to pitch Myprotein
One of the biggest online sports nutrition brands, built on protein staples and creator discount codes.
Yes. Myprotein runs a long-established affiliate program through major networks alongside an influencer and ambassador route built on personal codes.
How to pitch 1st Phorm
A supplement brand with a famously loyal community and an ambassador culture at its core.
Yes. 1st Phorm runs its well-known Legionnaire ambassador program, where approved creators earn commission through personal links, and the brand leans heavily on that network for growth.
How to pitch Optimum Nutrition
The maker of Gold Standard Whey, one of the most recognisable names in sports nutrition.
Optimum Nutrition runs an affiliate program through major networks paying commission on sales, and sponsors athletes through its Team ON roster and campaign work.
How to pitch C4 Energy
The energy drink arm of the C4 pre-workout franchise, with big reach across gym and campus audiences.
C4 works with creators through ambassador and affiliate routes built on discount codes, plus gifting and campaign pushes around new flavours.
How to pitch Liquid I.V.
A hydration multiplier brand that became a staple of wellness, travel and fitness content.
Yes. Liquid I.V. runs an affiliate program paying commission on sales and works with a large roster of creators through gifting and paid campaigns.
How to pitch Momentous
A performance supplement brand built on third-party testing and deep ties to the podcast and pro sport world.
Momentous runs an affiliate program paying commission on sales and partners heavily with podcasters, coaches and evidence-minded creators.
How to pitch Thorne
A clinically minded supplement brand trusted by practitioners and pro teams for tested, NSF-certified products.
Yes. Thorne runs an affiliate program paying commission on sales and works with health professionals and evidence-led creators rather than hype accounts.
How to pitch RAW Nutrition
The supplement brand co-owned by Chris Bumstead, grown through bodybuilding creators and athlete codes.
RAW runs a creator affiliate route built on personal codes alongside a sponsored athlete roster, and creator content drives much of its growth.
How to pitch Bucked Up
A pre-workout and energy brand with an unusually open ambassador machine and a big gym following.
Yes. Bucked Up runs a well-known ambassador program with an open application, giving approved creators a personal code that earns commission on sales.
How to pitch Gnarly Nutrition
A sports nutrition brand rooted in climbing and outdoor sport, known for clean, NSF-certified formulas.
Gnarly runs an ambassador program aimed at climbers and outdoor athletes alongside an affiliate route paying commission on sales.
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