How to get a Ritual sponsorship or brand collaboration

Does Ritual work with creators?

Ritual works through affiliates and partnerships and screens for creators who can carry a science and transparency message.

Who to contact at Ritual

Find the partnerships or affiliate contact on their site and lead with credibility over follower count.

What Ritual looks for in a creator

Health creators whose audience actually reads the label and wants honest, sourced reviews.

Sample pitch to Ritual

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Ritual product or campaign before you send.

Subject: Transparency angle, [your handle] and Ritual

Hi [name],

Build the pitch around why traceable ingredients matter to you, tied to one specific Ritual product.

I make [content type] for [audience], and they are exactly the kind of people who buy from Ritual. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent Ritual product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.