How to get a NYX Professional Makeup sponsorship or brand collaboration
A L'Oreal-owned drugstore makeup brand with a long history of building itself around online beauty creators. Here is the honest route to a paid NYX Professional Makeup sponsorship or collaboration, plus a sample pitch you can adapt.
Does NYX Professional Makeup work with creators?
NYX runs an affiliate program through major networks and puts real budget into paid creator campaigns, especially around bold, artistry-led launches.
Who to contact at NYX Professional Makeup
Join through their listed affiliate network for a commission link, or find the brand's PR or partnerships contact for campaign work.
More than a pitch
Know exactly who to contact at NYX Professional Makeup
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What NYX Professional Makeup looks for in a creator
Makeup artists and beauty creators who lean into colour, graphic liner and transformation content rather than quiet luxury.
Sample pitch to NYX Professional Makeup
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent NYX Professional Makeup product or campaign before you send.
Subject: Artistry collab, [your handle] and NYX Hi [name], Pitch an artistry look built around one hero product, since NYX has always rewarded creators who treat affordable makeup like a craft. I make [content type] for [audience], and they are exactly the kind of people who buy from NYX Professional Makeup. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
Before you hit send
- Reference one specific, recent NYX Professional Makeup product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
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