How to get a Red Bull sponsorship or brand collaboration
The original energy drink giant, famous for backing athletes, gamers and wild content long before influencer marketing had a name. Here is the honest route to a paid Red Bull sponsorship or collaboration, plus a sample pitch you can adapt.
Does Red Bull work with creators?
Partly. Red Bull sponsors athletes and creators at the top end and runs the Student Marketeer program for people on campus, but there is no open affiliate scheme with codes and commissions.
Who to contact at Red Bull
Students can apply through the Student Marketeer pages on redbull.com. For sponsorship, the realistic route is building a body of work in your sport or scene until their regional team takes notice, since they scout far more than they respond to cold pitches.
More than a pitch
Know exactly who to contact at Red Bull
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What Red Bull looks for in a creator
Action sports, endurance, music and gaming creators producing genuinely impressive footage, and students with campus reach for the marketeer route.
Sample pitch to Red Bull
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Red Bull product or campaign before you send.
Subject: Athlete story from [your handle] for Red Bull Hi [name], Lead with your single most impressive clip or result and a concrete event you are training toward, because Red Bull backs stories, not follower counts. I make [content type] for [audience], and they are exactly the kind of people who buy from Red Bull. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
Before you hit send
- Reference one specific, recent Red Bull product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
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