How to get a Caraway sponsorship or brand collaboration
A non-toxic ceramic cookware brand with pastel colourways built for the countertop and the camera.You don't need an agency or a huge following to get a yes here. This page shows how Caraway actually works with creators, who to reach, and a pitch you can copy and send today.
- Works with creators
- Yes, actively
- Ways to collaborate
- GiftingAffiliatePaid partnerships
Researched from Caraway's own creator and partnership programs, not generic advice.
Does Caraway work with creators?
Yes. Caraway runs an affiliate program and leans heavily on creator gifting and paid partnerships across food and home content.
Who to contact at Caraway
Apply through the affiliate or partnerships page on their site. Food and home accounts with a consistent kitchen aesthetic are regularly gifted sets.
More than a pitch
Know exactly who to contact at Caraway
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
- partnerships@… Best
- Social DM
- Press contact form
A live example fills in when you run it.
What Caraway looks for in a creator
Cooking, home and wellness creators whose kitchen actually appears on camera and whose audience cares what their pans are made of.
Cook something real in the set and talk about the non-toxic swap story, since that is the reason their buyers convert.
Sample pitch to Caraway
Yours to copy, no sign-up. Swap in your real details and one specific nod to a recent Caraway product or campaign, then send it.
Subject: Kitchen swap story, [your handle] and Caraway Hi [name], Cook something real in the set and talk about the non-toxic swap story, since that is the reason their buyers convert. I make [content type] for [audience], and they are exactly the kind of people who buy from Caraway. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
What to charge Caraway
Most creators undercharge because they are guessing. Put your numbers in and you walk into the conversation with a figure you can defend.
Priced as lifestyle / entertainment, which is how Caraway sits in the market. A starting point to anchor your ask, not a quote.
Ask for around
$—
Add your followers to see what a Caraway collaboration is worth.
Before you hit send
- Reference one specific, recent Caraway product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Or let it write the whole thing
CollabQuill reads Caraway's site, finds the real person to email, and writes the pitch in your voice with follow-ups ready, in about 20 seconds.
Before you pitch anyone
Keep reading
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