How to get a Caraway sponsorship or brand collaboration

Does Caraway work with creators?

Yes. Caraway runs an affiliate program and leans heavily on creator gifting and paid partnerships across food and home content.

Who to contact at Caraway

Apply through the affiliate or partnerships page on their site. Food and home accounts with a consistent kitchen aesthetic are regularly gifted sets.

What Caraway looks for in a creator

Cooking, home and wellness creators whose kitchen actually appears on camera and whose audience cares what their pans are made of.

Sample pitch to Caraway

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Caraway product or campaign before you send.

Subject: Kitchen swap story, [your handle] and Caraway

Hi [name],

Cook something real in the set and talk about the non-toxic swap story, since that is the reason their buyers convert.

I make [content type] for [audience], and they are exactly the kind of people who buy from Caraway. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent Caraway product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.