How to get a On sponsorship or brand collaboration

Does On work with creators?

On works with athletes and creators through sponsorships and campaign partnerships, usually arranged directly with its marketing teams.

Who to contact at On

Find the press or partnerships contact for your region and pitch with your training and content track record up front.

What On looks for in a creator

Running and endurance creators with a genuine training practice and an audience that buys performance shoes.

Sample pitch to On

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent On product or campaign before you send.

Subject: Run story, [your handle] and On

Hi [name],

Build the pitch around one shoe you already run in and a training or race storyline your audience follows.

I make [content type] for [audience], and they are exactly the kind of people who buy from On. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent On product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.