How to get an On sponsorship or brand collaboration
A Swiss performance running brand grown from pro sport into everyday training and lifestyle wear.You don't need an agency or a huge following to get a yes here. This page shows how On actually works with creators, who to reach, and a pitch you can copy and send today.
- Works with creators
- Yes, actively
- Ways to collaborate
- AmbassadorPaid partnerships
Researched from On's own creator and partnership programs, not generic advice.
Does On work with creators?
On works with athletes and creators through sponsorships and campaign partnerships, usually arranged directly with its marketing teams.
Who to contact at On
Find the press or partnerships contact for your region and pitch with your training and content track record up front.
More than a pitch
Know exactly who to contact at On
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
- partnerships@… Best
- Social DM
- Press contact form
A live example fills in when you run it.
What On looks for in a creator
Running and endurance creators with a genuine training practice and an audience that buys performance shoes.
Build the pitch around one shoe you already run in and a training or race storyline your audience follows.
Sample pitch to On
Yours to copy, no sign-up. Swap in your real details and one specific nod to a recent On product or campaign, then send it.
Subject: Run story, [your handle] and On Hi [name], Build the pitch around one shoe you already run in and a training or race storyline your audience follows. I make [content type] for [audience], and they are exactly the kind of people who buy from On. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
What to charge On
Most creators undercharge because they are guessing. Put your numbers in and you walk into the conversation with a figure you can defend.
Priced as fitness / health, which is how On sits in the market. A starting point to anchor your ask, not a quote.
Ask for around
$—
Add your followers to see what a On collaboration is worth.
Before you hit send
- Reference one specific, recent On product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Or let it write the whole thing
CollabQuill reads On's site, finds the real person to email, and writes the pitch in your voice with follow-ups ready, in about 20 seconds.
Before you pitch anyone
Keep reading
Want CollabQuill to write the whole thing for you?
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- Up to 30 pitches a day on our most powerful AI model
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