How to get a Nike sponsorship or brand collaboration
The biggest sportswear brand in the world, with athlete sponsorship woven into its whole identity. Here is the honest route to a paid Nike sponsorship or collaboration, plus a sample pitch you can adapt.
Does Nike work with creators?
Nike runs an affiliate program through major networks paying commission on sales, while athlete deals and creator campaigns are handled directly by its sports marketing teams and agencies.
Who to contact at Nike
Join the affiliate program through their listed network for commission links. Campaign and athlete work usually starts with a regional marketing or PR contact, and realistically Nike approaches creators more often than the reverse.
More than a pitch
Know exactly who to contact at Nike
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
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A live example fills in when you run it.
What Nike looks for in a creator
Athletes and training creators with a real competitive story, since Nike backs performance narratives over follower counts.
Sample pitch to Nike
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Nike product or campaign before you send.
Subject: Training season story, [your handle] and Nike Hi [name], Pitch a season or competition storyline in one specific shoe or line you already train in, not a general love of the swoosh. I make [content type] for [audience], and they are exactly the kind of people who buy from Nike. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
Before you hit send
- Reference one specific, recent Nike product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Skip the template
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