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How to get a Born Primitive sponsorship or brand collaboration

A veteran-owned training apparel brand with deep roots in CrossFit, military and first-responder communities. Here is the honest route to a paid Born Primitive sponsorship or collaboration, plus a sample pitch you can adapt.

Does Born Primitive work with creators?

Born Primitive works with creators through an ambassador and affiliate route built on discount codes, and sponsors athletes across functional fitness.

Who to contact at Born Primitive

Apply through the ambassador or affiliate signup on their site, which routes to their partnerships team.

More than a pitch

Know exactly who to contact at Born Primitive

CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.

Find the contact and write the pitch

Every way in, ranked

  • partnerships@… Best
  • Social DM
  • Press contact form

A live example fills in when you run it.

What Born Primitive looks for in a creator

CrossFit, military-adjacent and functional-fitness creators whose audience trains hard and cares about the brand's service ethos.

Sample pitch to Born Primitive

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Born Primitive product or campaign before you send.

Subject: Ambassador interest, [your handle] and Born Primitive

Hi [name],

Lead with your training or service story and pitch a feature around one staple range, since mission fit matters as much as reach here.

I make [content type] for [audience], and they are exactly the kind of people who buy from Born Primitive. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

  • Reference one specific, recent Born Primitive product or campaign so it is obvious you actually know the brand.
  • Lead with how your audience matches their customers, not your follower count.
  • Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
  • Back it with one or two honest numbers from your best recent work.
  • Keep it to a few short paragraphs and end with a single, easy ask.
  • Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.

Skip the template

CollabQuill reads Born Primitive's site, finds the real person to email, and writes a pitch in your voice, with follow-ups, in about 20 seconds.

Write my Born Primitive pitch

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