Skip to content
All brands
Fashion

How to get a PrettyLittleThing sponsorship or brand collaboration

A fast-fashion brand with a huge TikTok following built on hauls, trend pieces and student culture.You don't need an agency or a huge following to get a yes here. This page shows how PrettyLittleThing actually works with creators, who to reach, and a pitch you can copy and send today.

Works with creators
Yes, actively
Ways to collaborate
GiftingAffiliateAmbassadorPaid partnerships

Researched from PrettyLittleThing's own creator and partnership programs, not generic advice.

Does PrettyLittleThing work with creators?

PrettyLittleThing runs a gifted student ambassador program separate from its broader influencer and affiliate program, which it manages through partner networks like Awin.

Who to contact at PrettyLittleThing

Apply through the Class of PLT ambassador form or the affiliate program on Awin, depending on which route fits you.

More than a pitch

Know exactly who to contact at PrettyLittleThing

CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.

Find the contact and write the pitch

Every way in, ranked

  • partnerships@… Best
  • Social DM
  • Press contact form

A live example fills in when you run it.

What PrettyLittleThing looks for in a creator

Fashion creators who post hauls and trend try-ons, including campus and student-focused audiences.

Tie the pitch to a current PLT drop and be specific about whether you're applying for the gifted ambassador route or the paid affiliate route.
The angle that works here

Sample pitch to PrettyLittleThing

Yours to copy, no sign-up. Swap in your real details and one specific nod to a recent PrettyLittleThing product or campaign, then send it.

Subject: Ambassador application, [your handle] and PrettyLittleThing

Hi [name],

Tie the pitch to a current PLT drop and be specific about whether you're applying for the gifted ambassador route or the paid affiliate route.

I make [content type] for [audience], and they are exactly the kind of people who buy from PrettyLittleThing. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

What to charge PrettyLittleThing

Most creators undercharge because they are guessing. Put your numbers in and you walk into the conversation with a figure you can defend.

Priced as beauty / fashion, which is how PrettyLittleThing sits in the market. A starting point to anchor your ask, not a quote.

Ask for around

$—

Add your followers to see what a PrettyLittleThing collaboration is worth.

Full calculator, with usage rights and exclusivity

Before you hit send

  1. Reference one specific, recent PrettyLittleThing product or campaign so it is obvious you actually know the brand.
  2. Lead with how your audience matches their customers, not your follower count.
  3. Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
  4. Back it with one or two honest numbers from your best recent work.
  5. Keep it to a few short paragraphs and end with a single, easy ask.
  6. Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.

Or let it write the whole thing

CollabQuill reads PrettyLittleThing's site, finds the real person to email, and writes the pitch in your voice with follow-ups ready, in about 20 seconds.

Write my PrettyLittleThing pitchFree to try. No card needed.

Before you pitch anyone

Keep reading

CollabQuill Pro

Want CollabQuill to write the whole thing for you?

A few free pitches a week are on us. Pro writes up to 30 a day on our best model, finds every way to reach the brand, and drafts the follow-ups that land most replies.

  • Up to 30 pitches a day on our most powerful AI model
  • Every contact, plus a timed follow-up sequence
  • Around-the-web research on the brand
Try Pro free for 7 days