How to get a PrettyLittleThing sponsorship or brand collaboration

Does PrettyLittleThing work with creators?

PrettyLittleThing runs a gifted student ambassador program separate from its broader influencer and affiliate program, which it manages through partner networks like Awin.

Who to contact at PrettyLittleThing

Apply through the Class of PLT ambassador form or the affiliate program on Awin, depending on which route fits you.

What PrettyLittleThing looks for in a creator

Fashion creators who post hauls and trend try-ons, including campus and student-focused audiences.

Sample pitch to PrettyLittleThing

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent PrettyLittleThing product or campaign before you send.

Subject: Ambassador application, [your handle] and PrettyLittleThing

Hi [name],

Tie the pitch to a current PLT drop and be specific about whether you're applying for the gifted ambassador route or the paid affiliate route.

I make [content type] for [audience], and they are exactly the kind of people who buy from PrettyLittleThing. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent PrettyLittleThing product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.