How to get a Lulus sponsorship or brand collaboration

Does Lulus work with creators?

Yes. Lulus runs a formal ambassador program plus an affiliate route, both aimed at fashion creators who post styling and occasion content.

Who to contact at Lulus

Apply through the ambassador or affiliate page on their site, which routes to their creator team.

What Lulus looks for in a creator

Fashion creators whose audience shops for events, from graduations to wedding guest looks, and trusts a true-to-size review.

Sample pitch to Lulus

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Lulus product or campaign before you send.

Subject: Occasion edit, [your handle] and Lulus

Hi [name],

Pitch around a real occasion on your calendar and offer a try-on with honest fit notes, since occasionwear lives and dies on sizing trust.

I make [content type] for [audience], and they are exactly the kind of people who buy from Lulus. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent Lulus product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.