How to get a Backbone sponsorship or brand collaboration

Does Backbone work with creators?

Backbone works with gaming creators on partnerships and content campaigns, and runs affiliate-style routes through its site and app ecosystem.

Who to contact at Backbone

Look for the creator or partnerships contact on their site, and lead with your mobile or cloud gaming content.

What Backbone looks for in a creator

Mobile, cloud and console-adjacent gaming creators, especially short-form ones, whose audience games on the go.

Sample pitch to Backbone

A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent Backbone product or campaign before you send.

Subject: Mobile gaming collab for [your handle] and Backbone

Hi [name],

Pitch content built around one specific use case, like Game Pass on a commute or a mobile ranked grind, rather than a general review.

I make [content type] for [audience], and they are exactly the kind of people who buy from Backbone. My last [post/video] on [topic] hit [number], with strong engagement from [who].

I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week?

[Your name] · [link to your best work]

Before you hit send

• Reference one specific, recent Backbone product or campaign so it is obvious you actually know the brand.
• Lead with how your audience matches their customers, not your follower count.
• Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
• Back it with one or two honest numbers from your best recent work.
• Keep it to a few short paragraphs and end with a single, easy ask.
• Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.