How to get a REI Co-op sponsorship or brand collaboration
The US outdoor retail co-op, known for member culture, Opt Outside and a huge gear range. Here is the honest route to a paid REI Co-op sponsorship or collaboration, plus a sample pitch you can adapt.
Does REI Co-op work with creators?
Yes. REI runs a long-established affiliate program through AvantLink paying commission on sales, and works with outdoor creators on campaigns and storytelling projects.
Who to contact at REI Co-op
Apply through their AvantLink affiliate listing for commission links, and look for their PR or partnerships team for campaign and storytelling work.
More than a pitch
Know exactly who to contact at REI Co-op
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
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A live example fills in when you run it.
What REI Co-op looks for in a creator
Hiking, camping and outdoor-lifestyle creators whose audience actually buys gear and plans trips.
Sample pitch to REI Co-op
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent REI Co-op product or campaign before you send.
Subject: Trip gear story, [your handle] and REI Hi [name], Pitch a trip-based gear story, one objective, the kit that got you there, rather than a shelf of products. I make [content type] for [audience], and they are exactly the kind of people who buy from REI Co-op. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
Before you hit send
- Reference one specific, recent REI Co-op product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
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