How to get a REI Co-op sponsorship or brand collaboration
The US outdoor retail co-op, known for member culture, Opt Outside and a huge gear range.You don't need an agency or a huge following to get a yes here. This page shows how REI Co-op actually works with creators, who to reach, and a pitch you can copy and send today.
- Works with creators
- Yes, actively
- Ways to collaborate
- AffiliatePaid partnerships
Researched from REI Co-op's own creator and partnership programs, not generic advice.
Does REI Co-op work with creators?
Yes. REI runs a long-established affiliate program through AvantLink paying commission on sales, and works with outdoor creators on campaigns and storytelling projects.
Who to contact at REI Co-op
Apply through their AvantLink affiliate listing for commission links, and look for their PR or partnerships team for campaign and storytelling work.
More than a pitch
Know exactly who to contact at REI Co-op
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
- partnerships@… Best
- Social DM
- Press contact form
A live example fills in when you run it.
What REI Co-op looks for in a creator
Hiking, camping and outdoor-lifestyle creators whose audience actually buys gear and plans trips.
Pitch a trip-based gear story, one objective, the kit that got you there, rather than a shelf of products.
Sample pitch to REI Co-op
Yours to copy, no sign-up. Swap in your real details and one specific nod to a recent REI Co-op product or campaign, then send it.
Subject: Trip gear story, [your handle] and REI Hi [name], Pitch a trip-based gear story, one objective, the kit that got you there, rather than a shelf of products. I make [content type] for [audience], and they are exactly the kind of people who buy from REI Co-op. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
What to charge REI Co-op
Most creators undercharge because they are guessing. Put your numbers in and you walk into the conversation with a figure you can defend.
Priced as fitness / health, which is how REI Co-op sits in the market. A starting point to anchor your ask, not a quote.
Ask for around
$—
Add your followers to see what a REI Co-op collaboration is worth.
Before you hit send
- Reference one specific, recent REI Co-op product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Or let it write the whole thing
CollabQuill reads REI Co-op's site, finds the real person to email, and writes the pitch in your voice with follow-ups ready, in about 20 seconds.
Before you pitch anyone
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