How to get a HOKA sponsorship or brand collaboration
The max-cushion running shoe brand that went from ultra trails to everyday runners everywhere.You don't need an agency or a huge following to get a yes here. This page shows how HOKA actually works with creators, who to reach, and a pitch you can copy and send today.
- Works with creators
- Yes, actively
- Ways to collaborate
- AffiliateAmbassadorPaid partnerships
Researched from HOKA's own creator and partnership programs, not generic advice.
Does HOKA work with creators?
HOKA runs an affiliate program through major networks paying commission on sales, and sponsors athletes and run communities through its marketing teams.
Who to contact at HOKA
Join through their listed affiliate network, and look for the partnerships or PR contact for your region for campaign or athlete-style work.
More than a pitch
Know exactly who to contact at HOKA
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
- partnerships@… Best
- Social DM
- Press contact form
A live example fills in when you run it.
What HOKA looks for in a creator
Road and trail running creators whose audience logs real miles and replaces shoes on a schedule.
Build the pitch around one model across a training block, miles logged and honest verdict, rather than an unboxing.
Sample pitch to HOKA
Yours to copy, no sign-up. Swap in your real details and one specific nod to a recent HOKA product or campaign, then send it.
Subject: Training block review, [your handle] and HOKA Hi [name], Build the pitch around one model across a training block, miles logged and honest verdict, rather than an unboxing. I make [content type] for [audience], and they are exactly the kind of people who buy from HOKA. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
What to charge HOKA
Most creators undercharge because they are guessing. Put your numbers in and you walk into the conversation with a figure you can defend.
Priced as fitness / health, which is how HOKA sits in the market. A starting point to anchor your ask, not a quote.
Ask for around
$—
Add your followers to see what a HOKA collaboration is worth.
Before you hit send
- Reference one specific, recent HOKA product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Or let it write the whole thing
CollabQuill reads HOKA's site, finds the real person to email, and writes the pitch in your voice with follow-ups ready, in about 20 seconds.
Before you pitch anyone
Keep reading
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