How to get a HOKA sponsorship or brand collaboration
The max-cushion running shoe brand that went from ultra trails to everyday runners everywhere. Here is the honest route to a paid HOKA sponsorship or collaboration, plus a sample pitch you can adapt.
Does HOKA work with creators?
HOKA runs an affiliate program through major networks paying commission on sales, and sponsors athletes and run communities through its marketing teams.
Who to contact at HOKA
Join through their listed affiliate network, and look for the partnerships or PR contact for your region for campaign or athlete-style work.
More than a pitch
Know exactly who to contact at HOKA
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
- partnerships@… Best
- Social DM
- Press contact form
A live example fills in when you run it.
What HOKA looks for in a creator
Road and trail running creators whose audience logs real miles and replaces shoes on a schedule.
Sample pitch to HOKA
A starting point, not a send-as-is. Swap in your real details and one specific reference to a recent HOKA product or campaign before you send.
Subject: Training block review, [your handle] and HOKA Hi [name], Build the pitch around one model across a training block, miles logged and honest verdict, rather than an unboxing. I make [content type] for [audience], and they are exactly the kind of people who buy from HOKA. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
Before you hit send
- Reference one specific, recent HOKA product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Skip the template
CollabQuill reads HOKA's site, finds the real person to email, and writes a pitch in your voice, with follow-ups, in about 20 seconds.
Write my HOKA pitchFree to try. No credit card.
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