How to get a Stanley sponsorship or brand collaboration
The century-old drinkware brand whose Quencher became one of the biggest creator-driven product stories ever.You don't need an agency or a huge following to get a yes here. This page shows how Stanley actually works with creators, who to reach, and a pitch you can copy and send today.
- Works with creators
- Yes, actively
- Ways to collaborate
- AffiliatePaid partnerships
Researched from Stanley's own creator and partnership programs, not generic advice.
Does Stanley work with creators?
Yes. Stanley runs a creator and affiliate program paying commission on sales, and its recent growth came almost entirely from creators, especially on TikTok.
Who to contact at Stanley
Apply through the creator or affiliate signup on their site or their listed network, which routes to their partnerships team.
More than a pitch
Know exactly who to contact at Stanley
CollabQuill reads the whole site and pulls every email, social handle, phone and contact form, then ranks them by who is most likely to reply. You also get brand intel and a ready follow-up sequence.
Find the contact and write the pitchEvery way in, ranked
- partnerships@… Best
- Social DM
- Press contact form
A live example fills in when you run it.
What Stanley looks for in a creator
Lifestyle, outdoor and everyday-carry creators whose audience buys colourways, from trail hikers to restock TikTok.
Pick a lane, real outdoor use or the collectible colour story, and pitch a series in that lane rather than straddling both.
Sample pitch to Stanley
Yours to copy, no sign-up. Swap in your real details and one specific nod to a recent Stanley product or campaign, then send it.
Subject: Creator program, [your handle] and Stanley Hi [name], Pick a lane, real outdoor use or the collectible colour story, and pitch a series in that lane rather than straddling both. I make [content type] for [audience], and they are exactly the kind of people who buy from Stanley. My last [post/video] on [topic] hit [number], with strong engagement from [who]. I would love to put together [one concrete idea with clear deliverables]. Would you be open to a quick chat this week? [Your name] · [link to your best work]
What to charge Stanley
Most creators undercharge because they are guessing. Put your numbers in and you walk into the conversation with a figure you can defend.
Priced as fitness / health, which is how Stanley sits in the market. A starting point to anchor your ask, not a quote.
Ask for around
$—
Add your followers to see what a Stanley collaboration is worth.
Before you hit send
- Reference one specific, recent Stanley product or campaign so it is obvious you actually know the brand.
- Lead with how your audience matches their customers, not your follower count.
- Pitch one concrete idea with clear deliverables, not a vague 'let's collaborate'.
- Back it with one or two honest numbers from your best recent work.
- Keep it to a few short paragraphs and end with a single, easy ask.
- Send from a real address, double-check the name, and plan one friendly follow-up for about a week later.
Or let it write the whole thing
CollabQuill reads Stanley's site, finds the real person to email, and writes the pitch in your voice with follow-ups ready, in about 20 seconds.
Before you pitch anyone
Keep reading
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