How to make a media kit that gets you brand deals
A media kit is a one-page snapshot that answers the only questions a brand really has. Who is your audience, does it match ours, and can you make something good. Keep it short, current and honest, and it does a lot of selling for you.
Lead with who your audience is
Brands buy access to the right people, so open with your audience, not yourself. A line on who follows you, where they are, and what they care about tells a brand in seconds whether you are a fit. Be specific about your niche, since a clear focus is a selling point, not a limit.
Show your numbers honestly
Include reach, engagement rate and a couple of best-performing posts with their results. Honest mid-size numbers with strong engagement beat inflated ones every time, and a brand can usually tell when figures have been padded. Never invent metrics, because one checked claim that does not hold up ends the conversation.
Prove it with real work
Show two or three of your best pieces, ideally ones with a result you can point to, like a sold-out code or a spike in saves. If you have worked with brands before, name them and what you delivered. Proof you have done this well is more persuasive than any adjective.
Make it easy to act on
End with how to reach you and what you offer. You can include rates or leave them for the conversation, but make the next step obvious. The easier you are to say yes to, the more often it happens.
Keep it to one page and current
A media kit goes stale fast, so refresh your numbers and recent work about once a month. Keep the design clean and readable on a phone, since that is where most people will open it.
More than a pitch
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